Event Identity · Direction B
La Maison de Fêtes · 2026
Event Identity Document · La Maison de Fêtes
Match Point Maximalia
Event Identity Document · La Maison de Fêtes
Match Point Maximalia
§ 01 — The Event
§ 02 — Creative Direction
Direction B · Confirmed
What if the tennis court was the last place you expected to find a Matisse? Flat bold colour fills, Playfair Black at scale, a sky blue ground that feels like looking straight up through the palms. The same party, told by a bolder hand.
Mood
What This Identity Is Not
§ 03 — Colour Palette
Sky
#4BBFD4
Primary ground · Card faces · Hero backgrounds
Fuchsia
#E84B7B
Signal accent · Rule bands · RSVP · Stripe
Garden
#2E6B47
Botanical anchor · Scoreboard reverse · Stripe
Coral
#F4956A
Warmth · Stripe · Prevents cool read
Linen
#F5EFE6
Relief · Menu body · Not pure white — ever
Dark Forest
#1A3A2A
Footers · Scoreboard reverse · Not primary bg
Sky Blue is the primary ground on all card faces. It must appear as the dominant background on the invitation, menu header, place card face, and scoreboard left panel
Fuchsia is reserved for rule bands, top borders, accent marks, and the RSVP call-out. Never use as a full-piece background colour
Linen (#F5EFE6) is the only permitted "white". Pure #FFFFFF is never used — linen gives the warmth that prevents the suite from reading cold
Dark Forest appears as footer and reverse-face backgrounds only. It is never the primary background of a piece — it grounds, it doesn't dominate
§ 04 — Typography
The rule is absolute: Playfair Display 900 does all the shouting. DM Sans whispers the details. No DM Sans at display size. No Playfair at caption size. No bold weight on DM Sans. No mixing within a hierarchy level.
§ 05 — The Signature Motif
The single element that ties every piece together.
A tennis ball whose seams bloom into tropical botanicals — the visual shorthand for this party. Bold, painterly, Matisse-cut-out energy. It is the element guests photograph, the detail that makes the suite immediately recognisable wherever it appears.
Appears on
Treatment: bold painterly illustration, flat vibrant colour fills. Not photorealistic — closer to Matisse cut-outs. Always full-colour. No mono version.
§ 06 — The Colour Stripe
Full-weight version
Fuchsia
Position 1 · Always first · The signal
Garden
Position 2 · The botanical anchor
Sky
Position 3 · The ground colour
Coral
Position 4 · Always last · The warmth
6px version — used on all pieces
3px version — use for subtle applications
§ 07 — The Suite
The first impression. Sky blue hero, Playfair 900 at maximum scale. Fuchsia band divides hero from linen detail section. Date, time, venue, dress code in DM Sans. Colour stripe top and bottom.
Sky blue header with Playfair 900 title. Fuchsia rule band separates header from linen body. Three courses sectioned with sky DM Sans labels. Dark footer with dietary note. Colour stripe at base.
A6 tent card. Sky face with guest name in Playfair 900, fuchsia top border, court assignment below. Dark forest reverse with court name in Playfair italic. Full guest spread shown at small scale.
Landscape signage. Sky left team vs dark forest right team. Floral ball image in centre panel. Fuchsia VS badge and top strip. Set score boxes. Prints or displays on-screen at courtside.
Court schedule and match pairings. Sky blue header at Playfair 900, three courts structured with the same course-section anatomy as the menu. Fuchsia band separator, dark forest footer. Prints at A5 portrait or pinned at courtside.
Closes the guest journey. Dark forest hero — a deliberate contrast to the sky invitation — with linen Playfair 900 headline. Fuchsia band, linen body with italic message and host name. Sky footer. Colour stripe top and bottom.
§ 08 — Social Assets
Three 1080×1080 feed posts and one Story. Post 1: sky/ball split. Post 2: fuchsia date announcement. Post 3: dark green quote with floral ball. Story: full botanical invitation graphic. All Direction B palette and type.
§ 09 — Production Notes
Invitation
Menu Card
Place Card
Scoreboard & Social
EMMA'S
TENNIS
PARTY
Event Identity · Direction B · Match Point Maximalia
Rose Court Estate · Bel-Air
Saturday, 18 July 2026 · 2:00 — 5:00 PM
Design by La Maison de Fêtes